Our expertise in Africa

South Africa

Facts & Figures

Population: 51.77 Million
Currency: Rand (ZAR)
Time: 2 hours ahead of GMT
Area: 1 219 090 square kilometres
Inflation (e2013): 5,7%

South Africa as the hub of Africa

The market of Sub-Saharan Africa is huge and dynamic. The cumulative effect of population growth, increasing urbanisation and an emerging middle class combine to a rapid rise in food consumption and evolving eating habits. However, there are still many obstacles to trade in Africa

The trade of food and beverages within Africa needs to grow, 88% of the imports on the continent come from outside of Africa and only 1 fifth of food produced on the continent stays in Africa.

South Africa is the largest agricultural poweras it exports 39% of total food and agriculture production into Africa per annum. The overwhelming majority of this trade (90%) is done within the Southern African Development Community (SADC).

South Africa represents 22% of the GDP of Africa: the advantage it has over the rest of Africa is due to its maturity in terms of skills, established companies with leading products and sophisticated customers. It has a food industry comparable to world standards, with quality distribution infrastructure.

So, South Africa is the hub of Sub-Saharan Africa. It is the launch pad for African distribution and foreign investments. The country is a Sub-Saharan entry point for exports and re-exports of food, beverages and agriculture.

Sub-Saharan Africa

Facts & Figures

Population: 936.1 million people (World Bank 2013)
Area: 23,588,781 square kilometres
Countries: 47 countries

The actual dynamism of the Sub-Saharan market

The overall GDP of Sub-Saharan Africa was estimated by the World Bank to be $1.592 trillion in 2013. Economic growth has averaged 5.4% from 2005 to 2013 and is expected to increase to 5.7 over the period 2015 to 2018, a testament to the improved prospects in the region. Today Africa hosts 7 of the 10 fastest growing economies in the world.

Complementary to GDP growth is the region’s ever-growing population. It is estimated to grow by 2.7% per annum and is likely to double by 2050, thus representing 25% of the world’s population. Additionally, a large proportion of these inhabitants are some of the youngest in the world; 43% of the population is aged between 0 and 14 years, 53% between 15 and 64, and only 3% is aged 65 and above (World Bank Indicators for population). This translates into an expanding African labor force, with today more than 500 million people of working age, and an expected 1.1 billion by 2040, i.e. more than in China or India.

At present, the majority of the Sub-Saharan Africa population live sin rural areas. However, with the world’s highest urban growth rate, at +3.3% a year, it is clear that more and more people are migrating to cities in search of jobs and better living conditions. To this extent, the urban population in Africa is expected to double by 2050.


Facts & Figures

Population: 24.4 Million
Currency: Rand (ZAR)
Area: 801 590 square kilometres

Mozambique’s economy remained one of the most dynamic on the continent in 2013, with a 7% rate of real gross domestic product (GDP) growth. Despite its relatively poor ranking on global indexes, overall the Mozambican regulatory environment is quite open to foreign investors, without significant restrictions to investment or the obligation of having national partners.

Growth in the country remains positive especially with the recent discoveries of large-scale natural gas reserves which will allow for the construction of a multi-billion dollar Liquefied Natural Gas (LNG) plant

The main drivers of growth are:

  • Foreign direct investment (FDI), focused mostly on the extractive sector, and increasing public expenditure.

The fastest growing sectors in 2013 were the:

  • Extractive sector with coal exports;
  • Financial sector fuelled by credit expansion and increased income.

Other dynamic sectors are:

  • Construction;
  • Services;
  • Transport and communication;
  • Infrastructure development and;
  • Very large-scale projects, known in Mozambique as mega-projects.


Figures & Facts

Population: 1.2 Million
Currency: Rand (ZAR)
Time: 2 hours ahead of GMT
Area: 1 219 090 square kilometres


With trade accounting for about 120.5% of GDP the economy Mauritius is highly open and strongly linked to other markets.

Consolidating the country’s small domestic market through regional economic integration is one of the key elements of the authorities’ growth strategy. The foreign policy aims at negotiating favourable access to other countries for its exports and positioning itself as an economic hub in the region.

Positioned between Africa and Asia with strong economic ties to the euro area, Mauritius is strategically positioned to be an economic hub, bridging value chains in the three economic blocks.

It is a member of:

  • Common Market for Eastern and Southern Africa (COMESA);
  • Southern African Development Community (SADC);
  • Actively takes part in the Tri-partite Free Trade Area negotiations;
  • Interim Economic Partnership Agreement (EPA) with the European Union.

Sectors of importance:

  • Sugar;
  • Textiles;
  • Services;
  • Tourism;
  • Financial Services;
  • Seafood;